Nextbitt Prepares its Brand for Global Expansion

Nextbitt, a leading technology company in Sustainable Asset Management, is excited to showcase the evolution of its brand that aligns with its international growth strategy. 

As the brand extends its reach beyond Portugal and Spain into Europe, the brand refresh is a natural step on the journey to becoming a trusted international brand.

Joana Poças, Head of Marketing at Nextbitt, shares the vision behind the project, "As we grow globally, we need a brand that speaks to customers everywhere. The evolution of our brand is a thoughtful step to ensure that our identity fits with our international ambitions. We want to be known worldwide for our innovative technology and commitment to sustainability."

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It's an evolution of the brand but one that maintains the essence of Nextbitt, including the brand description "Sustainable Asset Management" and the colors that represent the core values - green for sustainability, purple for innovation, light blue for expertise and dark grey for technology. This consistency shows the brand's dedication to the principles that have always defined Nextbitt, even as the company evolves and expands.

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"Our image aims to bring confidence and clarity. We've updated our logo, website and all our marketing materials to make sure our message is clear wherever we go. We're still the Nextbitt of old, but now we're ready to present ourselves to the world," says Joana.

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The brand evolution was created in partnership with PunktFormStrich Branding & Design, an Austrian agency with a history of helping brands go global.

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"This project isn't just a change of style - it's preparing us to face new challenges and markets. We're still the innovative company our customers know and trust, but now we're showing our global ambition more openly."

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This new chapter isn't just about changing the look of the brand; it's about preparing Nextbitt to be a recognized name in the technology field worldwide.

"We are excited to bring our vision of a sustainable and connected world to new audiences and continue to build on our success."

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